Cookie Jar Consumer Products
Copyright Promotions Licensing Group (CPLG), Cookie Jar's licensing arm, is one the world's leading global brand management company with more than 35 years of experience in the licensing industry. CPLG is a full-service licensing division that offers global brand management, creative services, and third party representation to some of the world's most well-known brands. In building brands such as Strawberry Shortcake, Caillou, Richard Scarry, Varsity, and Lucha Libre AAA, CPLG's management and expertise is unparalleled. With over 35 years of experience in the licensing industry, CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting services.
Services and Successes:
Employs over 125 dedicated licensing, marketing and creative services employees in 11 offices around the world: UK, Benelux, France, Germany, Italy, Portugal, Spain, Japan, Korea, Canada and the U.S
Earned $2 billion at retail in 2008
More than 3,000 licensees around the world
Strong licensee and retailer relationships
In-house design expertise to support licensees globally
Strawberry Shortcake: Over $3 billion in retail sales since re-launch and over 75 licensing partners at all major retailers
Richard Scarry licensing program planned for Fall 2010 launch
Caillou: Unique direct-to-retail partnership with CVS stores across the US
